Career Objective
I'm open to Job opportunities where I can contribute, learn and grow. If you have a good opportunity that matches my skills and experience then don't hesitate to contact me.
Get to Know Me!
Hi, I’m Daniel. Nice to meet you.
Professional Experience
What I've Been Doing Lately
2022 - PRESENT
ARTISAN / CRAFTSMAN
LUARTE STUDIO
• Founded and scaled an independent artisan studio, managing a portfolio of B2B clients (restaurants, clubs, and galleries).
• Intellectual creation management, materials inventory, production, quality control and delivery.
• Management of Meta Business Suite (Facebook/Instagram Ads), branding strategies, e-commerce, and customer retention.
• Financial cycle using Zoho, ensuring profitability, budgeting, and operational sustainability.
• Reduction of production time using advanced CNC equipment, laser cutting and 3D printing, increasing production and improving product accuracy.
• Proficient in Adobe Photoshop, Canva, WordPress, and Generative AI tools (ChatGPT, Google AI, Descript, Photoroom, Vidu, etc.) for visual content creation.
FEB 2022 – JAN 2024
WEB DESIGNER / COPY WRITTER
CYBER COMMUNICATIONS
• Designed and redesigned websites for over 150 companies in a two-year period.
• Created multiple e-marketing designs, optimizing products to increase organic search traffic by 50%.
• Good Knowledge of Page Builders like Elementor, Visual Composer, DIVI, Oxygen etc.
• Web and e-commerce development with WordPress + WooCommerce.
• Good Knowledge of Plugins and their Setup.
• Expert in Debugging Website issues and fix.
● WordPress theme Customization.
• Website Speed Optimization.
• Optimized web content using basic SEO principles, resulting in improved search engine visibility and organic traffic growth.
• Collaborated with graphic designers to ensure brand consistency and a high-quality visual narrative across all digital platforms.
• Managed comprehensive communication with hundreds of clients for design reviews, content approval, digital platform maintenance, and content updates for both social media and WordPress.
• Analyzed real-time performance metrics using tools like Google Analytics and Hootsuite to optimize posting schedules, increasing web traffic from social media by 50%.
JUN 2021 – PRESENT
SUPERVISOR / PROJECT LEAD (Seasonal Contract)
PROPERTY DOCTOR SERVICES (PDS)
• Supervised large-scale apartment turnover operations for student housing, coordinating cleaning and painting across 1,000+ units per project cycle.
• Engineered daily logistics by coordinating vacant unit lists with Regional Managers to prioritize workflow for students moving between units or out of the building.
• Recruited, contracted, and managed teams of 20+ local workers.
• Assigning workloads, monitoring performance, and ensuring deadlines and quality standards.
• Maintained digital & physical records, tracking unit status via specialized "Turnboards" to ensure real-time progress & accurate reporting.
• Coordinated directly with regional property management to identify vacant units, transfer units, and priority schedules for turnover.
• Conducted detailed inspections of completed units, ensuring compliance with company standards before final approval.
• Managed inventory control by identifying shortages, purchasing supplies, and optimizing material usage to maintain workflow efficiency.
• Created and maintained operational tracking systems using Excel and turnover boards to monitor unit status, team assignments, and payment eligibility.
• Processed weekly payroll validation by verifying completed units and documentation for contractor payments.
• Resolved daily operational issues, including staffing gaps, urgent repairs, scheduling conflicts, and quality concerns, acting as a liaison between contractors and property management.
• Combined field supervision with human resources functions, improving productivity, accountability, and turnaround time.
• Delivered consistent results under tight seasonal deadlines, ensuring projects were completed on schedule during peak student move-out periods.
NOV 2020 – DIC 2021
WEB DESIGNER / PROGRAMMER
PR DEPARTMENT OF HEALTH / INICIATIVA DE SALUD PARA ADULTOS MAYORES (ISAM)
• Created and managed a national web platform with accessibility standards for seniors, using WordPress and CSS/HTML/Java.
• Managed the adaptation of CDC public health guidelines by connecting external information systems to the platform (API).
• Maintained user engagement at 55% by evaluating metrics, user reactions, and feedback.
• I reduced load times by 40% to 50% through caching, code minimization & image optimization.
• I reduced malware incidents by 95% by strengthening security and proactively planning for disaster recovery.
• Designed catalogs and guides to reduce the platform's size and maintain optimized workflows that are easily accessible for seniors.
• Drove consistent, organic traffic growth of over 40% and increased lead generation by 45% through technical SEO and scheduled content for the Puerto Rico Department of Health's social media platforms.
• Reduced project timelines, meeting deadlines by using custom Gutenberg blocks and minimizing the need to write new code and rely on plugins.
• Integrated complex CRM systems into the WordPress ecosystem in collaboration with the Puerto Rico Department of Health's IT staff.
JAN 2010 – JUNE 2014
BUSINESS ADMINISTRATION (Labor Relations)
UNIVERSIDAD DE PUERTO RICO
• Bachelor of Business Administration - BBA
2000 – 2003
ANTILLES HIGH SCHOOL
FT. BUCHANAN (GUAYNABO)
• Bachelor of Business Administration - BBA
2016 - PRESENT
CLANDESTINO PR
FOUNDER & EXECUTIVE DIRECTOR
• ORGANIZATIONAL LEADERSHIP:
Founded and led a non-profit organization dedicated to the professional promotion of independent artists.
• Managed portfolios for over 5,000 professional resources and more than 500 artists in Puerto Rico, serving both local and international markets.
• DIGITAL INNOVATION (Gramola):
Conceptualized and developed "Gramola," a custom music streaming platform and comprehensive digital archive designed to categorize independent artists by genre, name, and musical style.
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• LEGISLATIVE PROJECTS:
Drafted and presented legislative recommendations to government agencies, advocating for economic incentives for artists and companies dedicated to cultural promotion.
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• HIGH-LEVEL CREATIVE DIRECTION:
Created professional photography and branding campaigns for legendary figures such as Silvio Rodríguez, Fiel a la Vega, Millo Torres, Viva Nativa, and many others, delivering high-quality visual narratives to enhance the artists' marketing.
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• EDITORIAL AND MEDIA COLLABORATION:
Established a strategic alliance with several national newspapers, including Metro, Sonando en Puerto Rico, and 80 Grado (Investigative Journalism), to lead a section dedicated to political arts, reviews, and artistic experiences, offering a critical analysis of the intersection between culture and politics.
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• Intellectual Property and Data Management:
Created a proprietary database of categorized artists' intellectual property, which serves as a primary resource for industry research and talent discovery.
2022 - PRESENT
Gramola
FOUNDER & LEAD ARCHITECT
• FOUNDER & LEAD ARCHITECT, GRAMOLA:
Engineered a custom music streaming platform specifically for Puerto Rican independent artists, providing a label-free alternative to mainstream services like Spotify.
• DATABASE ENGINEERING:
Designed and managed a comprehensive metadata library, categorizing thousands of tracks by genre, region, and style to ensure the digital preservation of Puerto Rico’s contemporary musical heritage.
• NON-PROFIT MONETIZATION STRATEGY: Developed a sustainable, mission-driven operational model focused on artist visibility and community access rather than commercial exploitation.
• USER EXPERIENCE (UX) STRATEGY: Orchestrated the end-to-end development of the web interface to provide a seamless, professional streaming experience for global listeners seeking authentic national content.
2017 - 2021
80 GRADO (NOW CALLED PERIODISMO INVESTIGATIVO)
FREELANCE JOURNALIST
• MULTIMEDIA STORYTELLING:
Storytelling: Produced high-impact weekly columns and features covering the intersection of culture, politics, and the arts, reaching a local audience of thousands.
• ARTIST PROFILES & INTERVIEWS:
Conducted in-depth interviews with emerging and legendary artists, blending professional photography with narrative journalism to provide a 360-degree view of their creative process.
• ANNUAL MARKET ANALYSIS: <br>
Spearheaded the annual "Top 20 Best Artists in PR" feature, establishing a definitive industry benchmark that recognized talent across diverse genres and increased newspaper engagement during peak release seasons.
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• CRITICAL REVIEW & ANALYSIS: <br>
Authored persuasive reviews and "reseñas" of live performances and album releases, influencing local arts discourse and supporting the professional growth of independent artists.
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• POLITICAL COMMENTARY: <br> Investigated and reported on the socio-political issues affecting the Puerto Rican artistic community, bridging the gap between policy advocacy and creative expression.
Websites
Meet my Projects
Here you will find some of the personal and clients projects that I've created.
Get in Contact
Talk to Me
Contact me pressing the purple button at your right side.